Back to New was a Sprout stunt held in September 2016 in which the channel would unevil something new every day that month, including new episodes of Maya the Bee, The Jungle Bunch, and Floogals and the US premiere of The Furchester Hotel. The campaign was created since Sprout wanted to celebrate the start of a new school year and the feeling of excitement and fun it brings.
A promo for the campaign was written, produced, composed, and sung by Marc Cantone, music was produced and recorded by Definition 6's Jared Tuttle, and edited by Neil Dombrow.[1]