Snug is an original character created for Sprout House. An orange dog puppet, Snug lives with Carly in the titular location, where they tell stories, sing songs, play games, and make crafts, often with occasional guests such as TJ. Snug has a favorite toy named Shy Cat, and rings a frustration bell when things don't go his way.
Since Snug could talk, Ciarrocchi said, when compared to his predecessor Chica on Sunny Side Up, the cast could get more mileage out of their comedy, and when dealing with social and emotional things. It would be more meaningful because the puppet was more expressive.[1]