Spring is Sprouting was a stunt held by Sprout in 2011 promoting both the spring season and the arrival of new programming, which included Super WHY! and new seasons of Sesame Street, Barney & Friends, Thomas & Friends, and Dive Olly Dive. It was also a special section at SproutOnline.com featuring new videos, games, apps, crafts, and recipes on the website, as well as Spring-related content. A sweepstakes was also held in 2014, in which three Weekly Prize winners would get a Sprout Gift Box, and seven Grand Prize winners would get both an iPad Air and $50 iTunes gift card.
A commercial for the festivities was written and produced by Marc Cantone, directed by Francine MacDougall, and contained a song composed by Tim Burns.
Videos Week
- "Spring is Sprouting all month long on Sprout! Join us as we celebrate all of the new and fun things at SproutOnline.com. This week, we are celebrating Videos! So check out all of our new and featured videos - and all of the different ways you and your Sproutlet can watch videos together!" (link)
Games Week
- "Spring is Sprouting at SproutOnline! Join us as we celebrate all of the new and fun things at SproutOnline.com. This week is all about Games! Explore and play new games, featuring your favorite Sprout friends. And make sure to visit every day for a new game this week!" (link)
Mobile Week
- "Spring is Sprouting at SproutOnline! Join us as we celebrate all of the new and fun things at SproutOnline.com. This week is Mobile Week! Explore and check out our NEW apps, featuring your favorite Sprout friends!" (link)
Notes
- The Spring is Sprouting commercial was shot on February 7th, 2011. Kids featured included Alex Rodvill and Kaidyn Carrol.