The original logo.
Logo as of 2013.
The Sprout Logo is the most iconic element of the Sprout brand. It was used for the Sprout channel throughout its entire run, debuting on Sprout On Demand with idents in April, 2005. It was also used on SproutOnline.com. The logo ran until 2018, when it was discontinued after twelve years.
The logo was designed by Rick Newcomb after Comcast announced the name. Newcomb said in a YouTube comment in 2022 that he took a big paintbrush and painted a lot of versions of the letters in the network's name, taking selects from that exercise and combining them to make the best arrangement. The final design won out over other, overly complex ones, as focus group testing showed it was the easiest for kids to recognize and read.[1]
The original Sprout logo has the word "sprout" in blue with a green flower directly above it. Originally, the flower had the "PBS Kids" branding, which was removed after NBCUniversal fully acquired the channel in 2013.
The Sprout logo and its the flower symbol have appeared in a huge amount of bumpers, promos and commercials, and idents for the channel, as well as sets for the channel's programs.
Notes
- The blue logo was occasionally white (i.e. the Bedtime ident, the Space ident, and The Good Night Show's original closing). It was mostly white during the channel's 2015 rebrand.
- The blue logo was green for events such as Earth Day.
- In Sprout's first four years, the channel's slogan was "let's grow!," with small green text saying just that underneath the logo. The words "let's grow" were used only occasionally since the 2009 rebrand, including on an apron used during Sunny Side Up Show craft segments, as the title of a series of two videos released in 2010, and a section of the Family Challenge app, which was released in 2012.
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