PBS kids sprout- We share promo
"We Share Strength."
"We Share" billboard ad
We Share was an advertising campaign created by Sprout and Red Tettemer[1] and launching on April 23rd, 2007.[2] The campaign reflected the former's mission as being a channel where parents and children share special times and moments.[3] Together, the two companies made a CD Rom,[4] billboard advertisements, and a promo seen on FUNimation DVDs, such as "Noddy's Taxi Service." Before the final concept came out, there was a long process carefully shepherded by Eileen Diskin.
Description
"PBS Kids Sprout is focusing its promotional energies on a new program dubbed ‘We Share’ that’s designed to encourage parents and preschoolers to spend more quality time together.
The 24/7 preschool diginet developed the campaign in partnership with creative agency Red Tettermer, and the goal is to highlight shared experiences triggered by PBS Kids Sprout’s on-demand and online programming.
A series of TV ads featuring preschoolers enjoying and sharing everyday moments with moms, dads and caregivers will be linked to popular Sprout shows like Sesame Street, Barney & Friends and Caillou. The ads focus on how the on-demand and online nature of Sprout’s platform allow parents to play a more active role in their children’s TV time.
Launching on April 23, the campaign will also cover print outlets including industry trade and consumer mags, as well as billboards, targeted online advertising and bus shelter ads throughout the US." (link)
Promo
- A boy plays with his father ("We Share Joy")
- Telly and Rosita hi-five ("We Share Sesame Street")
- A boy plays train on his father’s back. ("We Share Imagination")
- "We Share Thomas"
- A girl and her dad (John Chavez) go fishing. (from a PBS promo) ("We Share Adventure")
- "We Share Angelina"
- Kami, Stacy, and David watch Barney jumping
- The Dragon Tales gang
- Bean, Brussel, and Alfalfa from Sprout Diner
- Pingu
- Caillou and his family play with a sprinkler
- The Teletubbies say hello
- Bob the Builder and Wendy
- Nina and Star singing "Let's Make Something New."
- Noddy dances with his friends (from the song "Noddy Will Lead the Way") ("We Share Friends")
- A boy and his mother watch Sprout on TV
- A female announcer says "Sprout, the only 24-hour preschool channel parents and kids share together" as clips from The Berenstain Bears, Jay Jay the Jet Plane, and Sesame Street and finally the Sprout logo are shown on a purple television.
Notes
- A working title for The Sprout Sharing Show was "We Share Weekends."
- There was a game on SproutOnline.com where visitors could make their own "We Share" posters. However, only members of My Refrigerator could download theirs.
- A few clips from the commercial were reused in a PSA for The Great Sprout Tuck-In in 2008.